Jodi Fronczke

VP / Director of Marketing


Growth Strategies / Project Leadership / Customer Experience / Branding / B2B & B2C / Financial Services / Strategic Planning / Social Media / Pricing / PR / Integrated Marketing / Advertising / CRM / Team Building

A strong track record in leading growth initiatives, branding/rebranding, creative development and managing marketing teams for TradeStation, OptionsXpress/Charles Schwab, Starcom Worldwide and others. Competencies in technology, software, e-marketing and customer experience that have been key elements in the development and successful launch of innovative, high-margin new products & services. Can contribute quickly by:

- Delivering accelerated results on critical projects & programs

- Rebranding and revitalizing underperforming products & services

- Leading new product development from concept through successful launch

- Building top-performing marketing and customer support teams

High energy problem-solver and confident leader. Manage teams by setting goals, monitoring performance and rewarding achievement. Received an MBA in Marketing from Georgia State University and a BS degree in Marketing from Illinois State University. Recipient of multiple awards for marketing excellence and contributions.

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